Keeping up with the Librarians

On Saturday 14 October, the Invercargill Public Library posted an image of Librarians recreating a famous Kardashian photo shoot. The photo soon went viral on Facebook, and has now been seen by over 1 million people. The responses elicited a lot of attention and media coverage so we are using this opportunity to highlight some of the resulting coverage.

FAQs

Why did you create this image?

Our social media strategy is focused on highlighting that our Library is a fun place to visit. We take pride in our quirky sense of humour and use this to engage with our audiences. By using pop culture references we ensure we remain relevant and up to date.

How much did this cost?

It cost nothing but an hour of our time. We used only Library resources, and Library staff to create this image. In fact, everything used to create this (including staff expertise) can be hired and used by the public.

Do you pay six people to do social media?

Not solely. Everyone on the team does this either as a part of, or on top of, their everyday workload. Being on the team is voluntary for most, and we do it because we love our library and want to help promote it in a fun way. Our Social media team consists of;