On Saturday 14 October, the Invercargill Public Library posted an image of Librarians recreating a famous Kardashian photo shoot. The photo soon went viral on Facebook, and has now been seen by over 1 million people. The responses elicited a lot of attention and media coverage so we are using this opportunity to highlight some of the resulting coverage.
Our social media strategy is focused on highlighting that our Library is a fun place to visit. We take pride in our quirky sense of humour and use this to engage with our audiences. By using pop culture references we ensure we remain relevant and up to date.
It cost nothing but an hour of our time. We used only Library resources, and Library staff to create this image. In fact, everything used to create this (including staff expertise) can be hired and used by the public.
Not solely. Everyone on the team does this either as a part of, or on top of, their everyday workload. Being on the team is voluntary for most, and we do it because we love our library and want to help promote it in a fun way. Our Social media team consists of;
- Bonnie Mager – Digital and Communications Manager
- Kayla Davidson – Digital Content Creator
- Andrew Eng – Readers’ Advisory Librarian
- Jay Coote – Community Connections Coordinator
- Connor Chamberlain – Graphic Designer
- Cris Crighton – Preschool Librarian
No, the photo was staged and taken using Library equipment by Digital Content Creator Kayla Davidson
No, all reach was organic.
- Invercargill library goes viral after recreating Kardashian magazine cover | The Hits
- Jay Jay, Dom and Randall (interview at 16:40) | The Edge
- Invercargill library Kardashian photoshoot goes viral | Checkpoint, Radio NZ
- Keeping up with the Librarians! New Zealand library causes a stir on social media by recreating iconic Kardashian-inspired snap | Daily Mail
- Invercargill Library goes viral with Kardashian-inspired photo | NZ Herald
- Kardashian cover shoot recreated by Invercargill librarians | News Hub
- These librarians did a parody of the Kardashians’ 10-year cover and it’s the best thing ever | Belfast Telegraph
- Shush For A Second And Watch These Librarians Recreate A Kardashian Cover | Huffington Post
- People Are Dying Laughing Over These Librarians’ Parody Of The Kardashians’ 10-Year Cover | Buzzfeed
- You’re Doing Amazing Sweeties: New Zealand Librarians Hilariously Recreate Kardashian Photoshoot | MoviePilot
- Librarians Attempt A Kardashian-Inspired Photoshoot, And The Result Is Even Better Than The Original | Bored Panda
National Digital Forum
Social Media Innovation Award
IFLA and Institutions BibLibre International Marketing Awards